Chhipa said: “We have lots of babies that are just abandoned, left in the garbage or other dirty places.
“Often we just find the bodies so our message that we make is to tell people to bring their babies to us, don’t just leave them.”
He added that the couples had previously approached his organisation to adopt children but he did not go into details about the vetting process.
The show has been dubbed ‘the Islamic Price is Right’ and is this year’s offering from TV channel Geo News.
It boasts ‘soul-stirring experiences’ to ‘rub balm on the wounds’ of the downtrodden.
Other giveaways include plots of land, home-theatre systems, washing machines and computers.
The battle for viewers is most intense during the holy month.
Last year, one programme featured the live conversion of a Hindu to Islam.
Another show, hosted by a model who posed naked for an Indian magazine, featured an exorcism.
Pakistan is considered a conservative Muslim country and children born out of wedlock are condemned.
The crime is punishable by death under strict interpretations of Islamic law, but hundreds of babies, especially girls, are abandoned every month.
And under Pakistani law, anyone found to have abandoned an infant will face seven years behind bars.